SMS Routes provides various entertainment solutions using text based wireless communication. We have launched the revolutionary concept of "Mobiletainment". Mobiletainment forms an interwoven architecture of the Satellite channels, Entertainment programs, viewers Mobile operators and the subscribers. This architecture benefits all segments equally.
In simple terms under the mobiletainment viewers at the Channel will be quizzed during the shows and the serials, to which they will be asked to respond upon SMS. The right message will be complimented with the prizes. In the process of receiving and sending the messages to the viewers, we would be able to generate useful viewer ship reports.